At last, an idea so simple you wonder why it’s not been done before.
Okay so the deal is that you can have your own personal shampoo mixed, that will be geared exactly to your tastes/hair.
It’s simple, Pick your shampoo scent, the choices are Lemon Verbena, Bakhour (incense), Rosemary & Mint and Black Pepper Citrus). Each shampoo base is the same, enriched with essential oils, vitamin E, Pro Vitamin B5 and each is free of parabens and silicone and also contains an ionic system which means detangling, anti-static and frizz free hair.
Then you, the customer choose two out of the eight Superserums, (Back to your Roots (caring for your roots and scalp), Beautiful Brunette, Curl Me Up, Gimme More Moisture, High Definition Blonde, Ravishing Red, Thermo-Straight and Turn Up the Volume). They are then added to the base, shaken like a cocktail and sold to you for £14 each. It means you can tailor your hair care in many ways and it’s ingenious. Then there’s a Creme de Concoction Conditioner in Cashmere & White Lily (£16)
I wouldn’t have chosen the Rosemary and Mint Shampoo myself as I’m not keen on the smell, and I wouldn’t have chosen the Volumising Serum either as my hair has volume in abundance but the High Definition Blonde superserum I definitely would have chosen for my blonde highlights. Still undaunted I gave it ago. Not a massive fan of the Rosemary & Mint scent as I already mentioned but there’s no doubting this is a fantastic shampoo. On my hair it sort of enhances the volume rather than sending my hair crazy with volume thank goodness, but then that’s partly to do with how I style it. Other than that it leaves my hair completely tangle free (which isn’t often the case with silicone shampoos!) and very very soft. It’s very impressive. Plus it lathers beautifully too which I always like in a shampoo.
Then there’s the Cashmere &White Lily Conditioner which is again very beautiful and does lovely lovely things to my hair. I’ve recently gone a bit blonder and I find the blonde stays looking bright and shiny with this range and you can’t ask for more than that.
You can go to the main Beauty Hall in Selfridges to have your products mixed for you and you’ll be asked to leave your name and email address so you can go online and order your own blend easily. But this is only until the 8th August I believe and thereafter you can purchase from either Concoction.co.uk or Selfridges.com.
*Disclosure – PR Samples*