Just Charlie G

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Illamasqua’s Autumn/Winter collection for this year looks phenomenal. It’s the most excited I’ve been about an Illamasqua collection in ages, and I always look forward to them. I’m not here to share any info about the actual products, that will come in due course (although have a quick Google if you want to see what I’m looking forward to so much!).

What I wanted to share with you is Evelyn. The Generation Q collection is a celebration of beauty, beauty for all ages without restrictions and so it is that Evelyn is one of the faces of this collection. The fabulous 72 year old model who looks simply stunning.

Illamasqua Generation Q Launch

This is one stunning image and one stunning lady and here are some quotes from the lady herself I wanted to share.

“I am originally a country gal, born in Dorset in May 1940. I was not academic or sporty at school and would gaze out of the window and dream of the bright lights and big cities. I have always loved make-up; from a small girl using Mother’s lipstick. I loved those beautiful women in the 1930s and 1940s films and tried to copy the looks. I get such pleasure every day from just putting my face on, and even more so now – thank you, Illamasqua!

I was very thrown to hear that I had been chosen to star in the Illamasqua campaign. I had no idea there were so many entrants!

I was very nervous to be modelling at a professional photo shoot. Thank goodness for Kate [my daughter] and all of the Illamasqua team, who were all so friendly and put me at ease. Once I relaxed, I loved every moment.

It was a complete honour to have my make-up done by Alex Box. Very exciting! Alex is so wonderfully warm and approachable and deft with those brushes! To try to take it all in I left my ‘Alex’ face on for 3 days whilst I attempted to follow her lines!

I have always been an advocate of using real women for these campaigns and never imagined it would happen. Hooray for real younger and real older women who give the real picture of how we can be transformed as opposed to model girls and actresses, who are the faces of most trading brands.

I feel definitely that if you love glamour or care about your appearance then be empowered – let’s believe in ourselves and go for it! I never imagined I would be wearing false eye lashes or red lipstick again and am thrilled to re-find the sense of fun that making up can give you with the promise of endless possibilities in new looks.”

Go Evelyn, an inspiration.

The collection launches on 6th September but I hope to bring more info and pictures before then!

0 responses to “Illamasqua Generation Q Launch”

  1. Jayne says:

    Completely inspired by this collection. I was lucky enough to meet Evelyn at the event last month, she is really as beautiful as she looks in the images. Amazing products too. I hope this campaign makes an impact on the industry as a whole as well as individuals.

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