I don’t normally do this kind of post, but I think it’s really important to get this out there. I know very little about this subject and am still very much learning myself so I’m going to keep it brief.
So by now I think the vast majority of us know that when you write a blog post, a sponsored blog post in particular, it’s important to use nofollow Links. To quote the internet a nofollow link is:
“A nofollow link is a way for publishers (read bloggers in this case) to tell search engines not to count some of their links to other pages as “votes” in favour of that content”.
Essentially, if you use a nofollow link, no PR (Page Rank) juice is passed on. It will help keep your Google rank healthy, and protect those who you are linking too. Using nofollow links is not the law by any stretch of the imagination, it’s entirely up to you, but if you don’t use them, there can be quite severe consequences…i.e Google can remove you completely from their search engine… you won’t be look up-able on google, that’d be pretty disastrous for many of us I feel.
Basically every single time you review something that you have been sent free of charge for review purposes, and of course sponsored posts. Read more here.
Simply place the rel=”nofollow” attribute into the <a> tag
Without nofollow: <a href=”http://www.example.com”>my link here</a>
With nofollow: <a href=”http://www.example.com” rel=”nofollow”>my link here</a>
Now I know I’ve probably missed out loads of stuff, and I clearly am not that knowledgeable so please Google to get more info or answers to more specific questions. But essentially and in short, if you are reviewing a product that was sent to you free of charge, or you are doing a sponsored posts, to protect yourself, make sure your links are nofollow, or risk disappearing from Google completely.
And just to add, I’ve literally only just found this out myself so I’ve not been doing it and now need to find out how to change the links through all my post history. Eek.
Just thought this was worth sharing, for anyone as surprised as I was!